If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become […]

It’s never easy for newcomers to enter a market and there are barriers of different kinds. For newcomers to the world of search engines, the barrier is called a sandbox – your site stays there until it gets mature enough to be allowed to the Top Positions club. Although there is no direct confirmation of […]

One of the many factors in Google’s search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google.
Driven by spam sites which pop up and die off quickly, the age of the domain is […]

Although your corporate website does not allow customers to purchase products or services online, your company can benefit greatly from optimizing your website for the search engines. Ranking well in the search engine results will not only increase your businesses’ brand awareness, it will bring increased sales leads, which will lead to increased ROI from […]

More often than not, the decision to use a meta description tag and what to say with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implications to the choice of wording and your designer isn’t often the person to best […]

As a busy search engine optimization consultant, I don’t have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user-unfriendly site can do to a business.
Now I give my website usability much more priority than ever […]

Jayant Kumar Gandhi, a former software engineer in New Delhi, is one of hundreds of thousands around the world on Google’s shadow payroll.
In his spare time, Mr. Gandhi runs a free computer help website and recently began running ads by Google on his homepage as part of Google Adsense, a program that pays website publishers […]

Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs - Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.
Simply sign up […]